Brand guidelines
Black, white,
and one script s.
TheSchicht is a monochrome brand. The personality comes from the writing and the hand-drawn mark — not from colour. Keep it sharp, keep it simple.
01 — The logo
s theschicht
Primary lockup — on white s theschicht
Reversed — on black s The mark — Freehand521 BT
The “s” is set in Freehand521 BT. It is the only script element in the system. Never redraw it, never substitute another script face, never apply effects, gradients or colour to it.
02 — Colour
Ink Black
#0A0A0A
Paper White
#FFFFFF
Mist
#FAFAF8
Graphite
#6C6B61
03 — Typography
Aa
Schibsted Grotesk
Headlines, titles and display. Weights 500–800, tight tracking.
ABCDEFGHIJKLM · 0123456789
Aa
Hanken Grotesk
Body, UI, meta and captions. Weights 400–600, comfortable reading.
ABCDEFGHIJKLM · 0123456789
04 — Usage
✓ Do
Use pure black on white, or white reversed on black.
Give the mark room to breathe — clearspace of at least the cap-height.
Pair the script “s” with Schibsted Grotesk for the wordmark.
Keep contrast high and edges crisp.
✕ Don't
Don’t add colour, gradients or shadows to the logo.
Don’t substitute another script font for the “s”.
Don’t stretch, rotate or outline the mark.
Don’t place the logo on a busy photo without a solid backdrop.